Social Media Strategy

Introduction: Extreme Promotional Materials is a company that supplies customized uniforms and promotional materials. For the last 15 years they have been coming up with new and creative ways to serve its customers needs to establish a positive relationships. A social media plan will allow us to keep on track with our ideas, know who our target audience is, create a vision of what we want to say about our business and where we want to take it, once we take action within the social media platform.

Mission: To create a social media plan so that we can create a more informative way to communicate with our customers, allowing us to know what they want and need from our business and how we can supply the demand of the growing market.

Vision: We would like to increase the ammount of our potential consumers, and keep updated with them through social media on a regular basis in order to gain access to their needs.


  • access better communication with our customers.
  • provide better access to our products.
  • hear about problems quicker and solve them as soon as possible.
  • expand our company.
  • create a better relationship with our consumers.

Key Message: We want to build a good relationship with our customers, expand our business across Canada, become more informed on our consumers and be up to date and aware of any problems that may occur.

Our Target Audience: Our current customers are predominantly small to medium-sized businesses and school and community sports teams. By using social media Extreme Promotional Materials is trying to reach clients with a need for customized products to support their team, business, company, brand, etc. We are also looking to expand the company outside of Eastern Ontario to gain more opprotunities and to improve as much as possible.

Social Media Tools: Extreme Promotional Materials’ Facebook page will allow us to use social media tools to better their online business. By uploading photos of previous work they are showing what they are capable of and hopefully catching the eye of future customers. By posting status’ and photos daily they can keep their clients up-to-date on new products, services, deals, discounts, contests, upcoming and current projects, and events.Customers can like or comment on the posts to give feedback which then Extreme Promotional Materials can take into consideration and learn from it.

Conclusion: We are a business that offers personalized products to our customers; we need to stay focussed on the customer service aspect of the social media platform. We will be leaving the resonsibility of social networking up to one individual and they will know and follow the outline provided to him/her. Our strategy may change to adapt to the improvement of our business and we will consider feedback from our employees as we do our customers.


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